The Sticky Brand: Strategies on Earning Attention, Building Leverage and Growing a Business that Doesn’t Go Away

A talk by Scott Ginsberg
CEO/Founder, Prolific

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REGISTERED ATTENDEES CAN DOWNLOAD SCOTT'S BOOK, "THE STICKY BRAND," AND OUR EXCLUSIVE EVENT GUIDE BY CLICKING ON THE LINKS TO THE RIGHT UNDER "MEDIA" ----------->

What happens when you wear a nametag twenty-four seven? Even to bed? Just ask Scott Ginsberg. In the beginning, it was just a college gimmick to make friends. But soon, his crazy idea didn’t seem so crazy. Ginsberg’s social experiment went viral multiple times. And 20+ years later, now the nametag story has evolved into an urban legend, world record and a profitable enterprise. In Ginsberg’s inspiring and insightful keynote presentation, you’ll gain an “outside of the jewelry box” perspective on small business. Ginsberg will reveal actionable strategies and tactics to help your retail store use innovative digital opportunities to capitalize on your strengths. You’ll walk away confident on how to make your jewelry brand not only sparkle, but stick.

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